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Tutorial Navigation
Determine Your
Target Market
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| Develop Your Primary Marketing Concept |
Focus on Your
Customers' Needs
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Develop Your
Marketing Plan
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Create a Strong Initial "Grab Factor"
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| Find Your Most Productive Business
Prospects |
| Get Your Prospects
to Come (and Come Back) to You! |
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Contact
Steve at
Nu
Connexions
with any questions or
suggestions you may have about the material in this tutorial.
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Using Time-Proven Marketing
Principles to Promote our Practice
As food and nutrition professionals, we
have expertise which needs to be brought to the general public. The
explosive growth of the Internet provides us with a new medium by which
we can take our knowledge and services "to the streets".
There are 6 basic time-proven sales and
marketing principles which can be applied in any setting where you
want to promote yourself, your message, or your business. Establishing
your professional presence on the Internet requires a solid understanding
of these fundamental principles underlying the marketing process.
The full version of this tutorial is based
on the above-mentioned 6 principles. By working through the full
version, you will be able to:
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Determine your target market, and subsequently
develop your primary marketing and website concept.
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Determine and focus on your potential customers'
needs, and subsequently develop an appropriate marketing plan.
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Create a strong initial "grab factor"
for your website.
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Find your most potentially productive customers
on the Internet.
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Understand how to keep on top of new developments
within your target population.
The full version of this tutorial focuses
on applying marketing principles to web-based promotion of our professional
knowledge and services. It is not intended to cover the following
subject matter in detail, although links to relevant information sources
are provided, covering the topics below:
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Finding an appropriate
website host.
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Finding an Internet
credit card processor.
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Developing your own web pages.
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