The nuts and bolts of basic web presence
is having multiple links pointing in your direction. It's important to
get placed in all the major directories and search engines, yes (see my
Search Engine Tactics, also available for free via the Internet
Marketing Library), but you shouldn't stop here. In my experience,
well placed links from other related publications have always generated
more traffic than the engines and directories.
Most people will not simply give you
a link just because you ask for it. If it's a directory who's business
it is to list sites, then you might get one, but most sites simply offer
a list of links as a side attraction. You will need to offer them a back-link.
This implies that you will have to establish a link section as well.
Don't worry about losing people to
your links. Surfers will come and go. You can't help that. If your content
is attractive (and you employ tactics
for getting them to come back), they will stay and may just come back later.
This link section will give you far more traffic than it takes away if
you solicit as many mutual links as you can.
It may be wise to try to contact at
least three sites a day asking to "swap links". If you do this (professionally
and courteously), it won't be long before you have a vast number of links
pointing to your site and a steady stream of hits coming from them.
Of course, it's always a good idea
to submit your site to as many directories, search engines, cool sites,
and free-for-all links as well.
To do this, I would recommend the "Global
PromoBot". It's by far the superior tool for accomplishing this task.
Once again, see my free publication
"Search Engine Tactics" for more info on this topic. Available for free
download at the "Internet
Marketing Library".
Next --->
Home | The
Basics | Contests | E-
mail | Events and Press Releases | Linking
|
Awards | Content | Newsgroups
Further Study
For more great stuff, see the Internet
Marketing Library and the Internet
Marketing ProShop.
Copyright © 1999 Aesop Marketing
Corporation
All Rights Reserved. You may distribute
this report freely if left intact.
You can give it away or even include
it as part of a package you sell. Feel free to post it to your website
or BBS if you like. Just be sure to leave the contents intact (that is,
it must be distributed as the guerilla.exe
file with no changes or modifications). For this, you need ask no
permission from us, just do it.
However, You may not quote from
or distribute any individual part of this report without express permission
from Aesop Marketing Corporation (pubs@aesop.com).
|
