You've
probably figured out by now, that it will be hard to include all of your
keywords in the first portion of your webpage without looking silly. Especially
if you use graphics at the top of your page.
There are many sites out there that
simply list keywords at the top of their page. You will be hard pressed
to do this in an aesthetic manner.
There are many ways around this, but
the most invisible to the web surfer is the "hidden input" tag.
The tags need to go in the body of
the web page, (that is, between <body> and </body>) and look like
this:
<input type="hidden" value="your
keyword list goes here">
Some search engines will recognize
this whereas others will not (you must analyze
to find out which ones do and which don't). The nice thing about this is
that it's totally invisible to the web surfer, and the search engines that
recognize it will weight this information the same as regular text in your
document.
This should be the first thing after
the <body> tag, before anything else. Some search engines only look
at the first 2,000 or so characters in a document, so you need to get this
in there before any graphic tags. (For a detailed description
of how each engine looks at your page, see the Submission Sniper in 1001
Killer Internet Marketing Tactics.)
Warning: Some search engines will
penalize your site for hiding keywords! I wouldn't use this tactic
on all of your pages. Try it on one or two and check the results. If it
doesn't help, don't do it. Remember, search engines are changing the rules
all the time!
The only way to know what works is
to test. If you find a formula that works, use it again.
Keep close track of what you're doing.
Next --->
[ Home |
The
Basics | Analysis |
Keyword
Selection | Meta Tags | Hidden
Input | Invisible Keyword Stuffing | The
Title | Know the Different Search Engines
| What Keywords Work? | Multiple
Pages | How to Submit | Tracking
Your Progress | Further Study ]
Be sure to check out the Search
Engine Tactics forum at the Internet Marketing Library! You can
find the latest tips and tricks there.
For more great stuff, see the Internet
Marketing Library and the Internet
Marketing ProShop.
Copyright © 1999 Aesop Marketing
Corporation
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However, You may not quote from
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