Knowing
that some search engines do not recognize (or even penalize for) the data
in the <input type="hidden"> field, we are left with the problem: how
do I target these engines and not alter the look of my page?
Invisible keyword stuffing offers a
possible solution. This tactic, too, is considered poor Netiquette and
can be penalized for by some search engines.
This tactic entails typing plain text
into the body of your message that is the same color as your background.
These keywords take up space, but they are not visible to the web surfer.
They are visible to the search engines, though.
For example, the background of a particular
page is white. This is specified with the following tag:
<body bgcolor="FFFFFF">
You need to ensure the text of your
stuffed keywords are the same color. You can do this by changing the color
with the font tag:
<font color="#FFFFFF" size ="1">Your
text here</font>
The cryptic looking "FFFFFF" in each
fields is a hexadecimal value for color. Don't get scared off, it's really
simple. In this case the "FFFFFF" refers to the color white. To learn the
codes for other colors, just do a search for "hexadecimal color" on any
good search engine and you should be able to pull up a number of good references
showing the codes for several different colors.
Here are some basic colors:
black=000000
white=ffffff
red=ff0000
blue=0000ff
yellow=ffff00
Remember that, unlike the hidden text
field, the text still takes up space on your page. You will notice in the
example above we used the phrase: size="1". This specifies that the text
is the smallest possible relative size. This way you can fit more stuffed
text into a space without affecting the page layout as much.
Some engines will penalize you for
using size 1 fonts... (See the Submission Sniper in 1001
Killer Internet Marketing Tactics to find out which ones do.)
Play around with this and you will
understand. Remember, text at the top of the page is generally more effective.
Warning: Always test before
you commit to one tactic or another (see Tracking
Your Progress). Since some engines will check the color of your background
to see if it matches the color of your text (and penalize accordingly),
there are alternative methods. A possible alternative that some folks are
using entails changing the shade of the text just slightly. The text is
still barely visible to the viewer, but the search engine sees it as a
different shade. Another is to use a background image of the same
color as the text. An engine has no way of knowing the color
of your background image, so the two can match and the engine will not
know.
Next --->
[ Home |
The
Basics | Analysis |
Keyword
Selection | Meta Tags | Hidden
Input | Invisible Keyword Stuffing | The
Title | Know the Different Search Engines
| What Keywords Work? | Multiple
Pages | How to Submit | Tracking
Your Progress | Further Study ]
Be sure to check out the Search
Engine Tactics forum at the Internet Marketing Library! You can
find the latest tips and tricks there.
For more great stuff, see the Internet
Marketing Library and the Internet
Marketing ProShop.
Copyright © 1999 Aesop Marketing
Corporation
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However, You may not quote from
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