We could spend some time here
and spout off some of the standard wisdom about what search engines uses
what rules to index documents.
But in my experience, this information
is generally unreliable. Most search engines are very secretive about the
indexing rules they use. Some will publish one rule and use another. Some
change their rules all the time.
The only reliable way to figure
out how each search engine works at any particular time is to compare search
results.
(The easiest ways to do this are revealed
in Analysis and Tracking
Your Progress.)
What do they have in common? Do the
first documents all have extensive keyword meta tags? Do they have long
descriptive titles with lots of keywords?
Using this method, you can figure out
what a search engine is looking for at this particular time. Modify your
pages to accommodate this and then submit. Once your pages are spidered,
it will probably be a while before they are automatically reindexed. So,
it's OK to change your page once you are sure it has been spidered by that
particular engine. Why change it? To submit to the other search
engines of course.
Changing your page is not the only
solution here... More to come.
To find that latest tips and tricks
for each engine, be sure to check out the Search
Engine Tactics forum at the Internet Marketing Library.
Next --->
[ Home |
The
Basics | Analysis |
Keyword
Selection | Meta Tags | Hidden
Input | Invisible Keyword Stuffing | The
Title | Know the Different Search Engines
| What Keywords Work? | Multiple
Pages | How to Submit | Tracking
Your Progress | Further Study ]
Be sure to check out the Search
Engine Tactics forum at the Internet Marketing Library! You can
find the latest tips and tricks there.
For more great stuff, see the Internet
Marketing Library and the Internet
Marketing ProShop.
Copyright © 1999 Aesop Marketing
Corporation
All Rights Reserved. You may distribute
this report freely if left intact.
You can give it away or even include
it as part of a package you sell. Feel free to post it to your website
or BBS if you like. Just be sure to leave the contents intact (that is,
it must be distributed as the tactics.exe
file with no changes or modifications). For this, you need ask no
permission from us, just do it.
However, You may not quote from
or distribute any individual part of this report without express permission
from Aesop Marketing Corporation (pubs@aesop.com).
|
