Here is
the first use for the keyword list you generated.
Meta Tags are the most basic for manipulating
the search engines. Some search engines will use these Meta Tags to index
web content and give this more weight than the actual content of the page.
For instance, if the first line of
text in your page says "John's Hot Rod Page" and the "description" Meta
Tag says "Jane's Cooking Page", some search engines will think it's a cooking
page and not a hot-rod page.
There are two main Meta Tags recognized
by the search engines: "description" and "keywords". These tags need to
be placed in the "head" section of your html document. That is they need
to reside between <head> and </head>. If you don't understand HTML,
don't be scared off by this. Just cut and paste these lines of code between
<head> and </head> and you'll be OK.
The tags should look like this:
<meta name="description" content="Description
of your document goes here.">
<meta name="keywords" content="your
key words here like this">
It's that simple. Remember, some engines
will look for agreement between the "description", "keyword", "title" and
body text. So, try to use the same keywords in each field. That is, if
your keyword list contains: "plumbers plumbing pipes tools", you need to
make sure that you not only include those keywords in the "keywords" meta
tag, but also the description, title and body text.
Remember though, every search engine
is differnt. Some search engines will use only the first line of body text.
That is, the text that comes right after the <body> tag in an html document.
Others still will use a combination
of this and weight your page on consistency. That is, if the same content
is in your title, first body text lines, "description" and "keywords" then
your page will be given more weight in a search.
Remember, this rule only applies to
certain search engines. Every one is different.
Learn how each search engine works
by studying the results of searches. Refine
your tactics and resubmit. (Also see Tracking
Your Progress)
Next --->
[ Home |
The
Basics | Analysis |
Keyword
Selection | Meta Tags | Hidden
Input | Invisible Keyword Stuffing | The
Title | Know the Different Search Engines
| What Keywords Work? | Multiple
Pages | How to Submit | Tracking
Your Progress | Further Study ]
Be sure to check out the Search
Engine Tactics forum at the Internet Marketing Library! You can
find the latest tips and tricks there.
For more great stuff, see the Internet
Marketing Library and the Internet
Marketing ProShop.
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