I mentioned
before that there was another solution to the problem of satisfying the
various search engine criteria. You can't satisfy all the people all the
time... So what do you do?
If you have the web space to do it,
create a separate web page that satisfies the requirements of each of the
major search engines. An idea here is to take your "main" or "index" page
and create several copies of it: maina.htm, mainb.htm, mainc.htm etc...
With each copy change the invisible components to satisfy particular search
engines.
Here it is step by step:
Go to the search engine you are targeting.
Do a search for a few obscure keywords (obscure words will yield more relevant
results). Compare the top 10 documents and
see what they have in common. Apply this to one of your extra pages and
submit it. Repeat this process for all the major search engines.
Remember that some of the pages may
have changed since they were indexed by the spider. In this case, the information
here will be erroneous. That's why it's important to compare the first
10 or so documents at least. If you look at just the first, the information
may be erroneous. Compare what they all have in common. Apply this
to your page and you will have a higher ranking with this search engine.
Another way to multiply yourself even
further is to create separate pages for different keyword groups. For instance,
if there are several different groups of people that may be interested
in your product (MLMers, entrepreneurs, HTML beginners, etc.), you may
want to create a separate group of pages to address each of these interest
groups.
To clarify, if you are trying to attract
3 distinct groups of people and you want to target 6 different search engines,
you will create 18 distinct pages. This will improve your relevant visits
considerably. (See Tracking Your Progress)
Warning: Make each of your multiple
doorway pages distinctly different. If they look they same, the engines
may detect this and penalize for it.
Next --->
[ Home |
The
Basics | Analysis |
Keyword
Selection | Meta Tags | Hidden
Input | Invisible Keyword Stuffing | The
Title | Know the Different Search Engines
| What Keywords Work? | Multiple
Pages | How to Submit | Tracking
Your Progress | Further Study ]
Be sure to check out the Search
Engine Tactics forum at the Internet Marketing Library! You can
find the latest tips and tricks there.
For more great stuff, see the Internet
Marketing Library and the Internet
Marketing ProShop.
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