This is
absolutely the most important chapter of this book. Much of the remaining
sections will simply tell you various tips and tricks for manipulating
the content of your pages. None of those tips will mean anything
unless you know how to apply them.
By this we mean, you have to know the
algorithm used by a particular search engines to rank pages. An algorithm
is a set of rules or commands.
For example, one search engine may
use the following rule:
Rank pages in accordance to the
percentage of keywords found in the "title" tag the document. 2%
is best.
Now, it's a gross simplification, but
that is the type of logic used. The problems are:
-
1. No two search engines
rank their pages the same.
-
2. Search engines change
these algorithms all the time.
-
3. Search engines do not
publish their algorithms.
The trick is to find out what algorithm
a particular engine is using at any given time. It takes hard work
and hours of analysis to do this.
The process involves looking at the
results of given searches and analyzing the weight and position of the
targeted keyword. It takes a long time to download each page, throw
out ones that are invalid (some pages have changed since the engine indexed
them, and some even deliberately fool you so you don't learn their formula),
count the instances of and note the location of the given keyword.
Luckily, there is a tool that will
make short work of this process - the Keyword
Density Analyzer.
Now, you don't have to use this tool
or even really analyze your results in order to get a high rank.
Some people use the tips in the following chapters in a hit and miss fashion
and do have some luck. However, it's just that - hit and miss.
To get consistent and systematic results, analysis is the only way to go.
Next --->
[ Home |
The
Basics | Analysis |
Keyword
Selection | Meta Tags | Hidden
Input | Invisible Keyword Stuffing | The
Title | Know the Different Search Engines
| What Keywords Work? | Multiple
Pages | How to Submit | Tracking
Your Progress | Further Study ]
Be sure to check out the Search
Engine Tactics forum at the Internet Marketing Library! You can
find the latest tips and tricks there.
For more great stuff, see the Internet
Marketing Library and the Internet
Marketing ProShop.
Copyright © 1999 Aesop Marketing
Corporation
All Rights Reserved. You may distribute
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However, You may not quote from
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from Aesop Marketing Corporation (pubs@aesop.com). |
