Good question. What keywords will bring in
the most people? Well, as I mentioned before, this depends on what your
goals are.
Chances are you are not just looking for
visits, but relevant visits. By this we mean, you want to attract
visitors who will be interested in what you are offering.
Lists have been circulated showing the
"most searched for keywords". The generally consist of words
like:
sex, naked, women, gay, adult, erotica
etc....
The theory goes like this: If I fill up
my page with words like that, I'll get more visitors. Since these are
the most searched for keywords, my page will be the most viewed.
Well, this is erroneous thinking for two
reasons:
The number of people trying to use this
strategy is so high that it is highly unlikely that your page will
come up first or even 100th. Even if it does it will get kicked
down quickly.
If someone is looking for pornography,
do you think they will spend more than a second on your plumbing page?
It's probably a teenage boy that doesn't have enough money to buy your
products anyway.
This is not to say that no one has used
this strategy effectively in the past. They are the exception, though.
Rather than water down your list with words that are unrelated to your
content, use words that are relevant.
So what keywords work?
The ones that someone who may be
interested in your product may use in a search.
That's worth saying again: The ones
that someone who may be interested in your product may use in a search.
It used to be up to you to find these
words, but that has all changed.
Since our first publication of this
manual, a service that will change this whole field forever has been
released by the up and coming search engine SearchHound.
It is called Strategic Information
Network (SIN - their motto is: "the advantage we give you is just
SINful!").
What they are doing is surveying the
keywords searched for by people of various demographic groups and
selling the info in a subscription format.
So, you ask yourself, "what
keywords are people searching for financial topics using in the search
engines?" And SIN has the answer. You buy a three month
subscription and they feed you the top 100 words and phrases of your
desired topic each week.
Not only will this drastically improve
your search engine strategy, but it will keep you abreast of trends.
It's like having your finger on the
pulse of the world.
Are your wheels spinning yet?
That's not the only answer,
though. There are other ways for finding relevant keywords.
Do the exercise at the end of "Keyword
Selection" again, using what you've learned here.
Next --->
[ Home | The
Basics | Analysis | Keyword
Selection | Meta Tags | Hidden
Input | Invisible Keyword Stuffing | The
Title | Know the Different Search Engines
| What Keywords Work? | Multiple
Pages | How to Submit | Tracking
Your Progress | Further Study ]
Be sure to check out the Search
Engine Tactics forum at the Internet Marketing Library! You
can find the latest tips and tricks there.
For more great stuff, see the Internet
Marketing Library and the Internet
Marketing ProShop.
Copyright © 1999 Aesop Marketing
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