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Establishing and
Marketing Your Online Presence: A Tutorial for Food
and Nutrition Professionals on the Cutting Edge
$49.95
Click
here to see a demo of this tutorial! If you have already paid for access
to this online tutorial, Login Now!
Use this tutorial
along with a copy of Microsoft's popular Front
Page web publishing software to establish an Internet presence.
Nu Connexions can also provide
some assistance to get you or your organization started.
The third in a trilogy
of online tutorials from Nu Connexions, this one will lead you through
the fundamentals of web marketing and establishing your own Internet presence.
You will learn how to use time-proven marketing principles and apply them
to the online environment! The principles learned will be applied
to the needs and interests of food and nutrition professionals wishing
to establish themselves on the web. Upon completion of this tutorial, you
will be able to:
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Determine your target market, and subsequently
develop your primary marketing and website concept.
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Determine and focus on your potential customers'
needs, and subsequently develop an appropriate marketing plan.
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Create a strong initial "grab factor" for
your website.
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Find your most potentially productive customers
on the Internet.
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Get potential customers to come to your website.
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Understand how to keep on top of new developments
within your target population.
This tutorial focuses on applying marketing
principles to web-based promotion of our professional knowledge and services.
Although it is not intended to cover the following subject matter
in detail, helpful information and links to other relevant information
sources are provided for the following related needs:
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Finding an appropriate website host.
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Finding an Internet credit card processor.
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Developing your own web pages.
This tutorial assumes that you have mastered
the basic skills required to use a web browser, Internet e-mail and navigate
the Internet (these skills are covered in the tutorial, Getting
on the Internet: An Entry-Level Hands-On Tutorial). It is also
assumed that you understand the fundamentals of searching for information
on the Internet (covered in the tutorial, Unleashing
the Power of the Internet: An Advanced-Level Hands-On Tutorial).
For further information about these other tutorials, click on the links
above.
An
affordable investment into your business and professional development!
Only $49.95!*
*Package
deals available when purchased with other tutorials developed by Nu Connexions.
Click
on the appropriate links below for ordering information.
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